Another day, another internet craze that people over the age of 21 would find difficult to comprehend. This time, young people all across the world are crazed over a brand-new beverage in vividly colored bottles. And anyone who hasn’t heard of Prime Hydration Sports Drink may be wondering what it is if it’s an energy drink, and—perhaps most importantly—whether it’s healthy.
There have been numerous reports of the drink selling out in the United States, the United Kingdom, Australia, and other countries. People are also purchasing multiple bottles of Prime at once to resell for exorbitant prices online.
Some internet videos show customers paying as much as 80 for just four bottles. A quick search on eBay reveals that the drink is also available for an unbelievable 15 per 500ml bottle. There is no added sugar, and the drinks, like many sugar-free soft drinks, are sweetened with aspartame.
Prime Hydration resembles existing products like Gatorade and Glaceau’s Vitamin Water, with the exception of the absence of added sugar and the inclusion of “10% coconut water.” But its influencer roots are one factor that sets it apart from those other brands.
When Did Prime Hydration Drink Come Out?
Prime Hydration was launched on January 4, 2022, by rapper and boxer KSI and YouTube video producer Logan Paul, and both creators used their platforms and sizable social media followings to promote it.
According to a joint statement posted on the Prime Hydration website by KSI and Paul, “Our goal was to create a superb hydration drink that can fuel any lifestyle.
“Over the past year, we’ve put in countless hours to develop the product from the ground up, secure agreements with the biggest retailers in the world, and built a multi-hundred-person team to get our products on the shelves,” the company claims.
Due to the beverage’s social media influence, appealing packaging, and variety of seven flavors—including blue raspberry, ice pop, and something called “meta moon”—it has generated a lot of curiosity. As the official sponsor of Timmy Hill’s #with 13 vehicles in NASCAR, it has also gained promotional traction. In July of this year, the Premier League team from London, Arsenal Football Club, also declared a collaborative marketing partnership with the company.
What’s In It for You?
Despite the Prime Hydration Sports Drink’s popularity, experts claim it doesn’t have any advantages over conventional food and water. Anisha Mahajan, a registered dietitian and Ph.D. candidate at the University of Guelph, warns that the beverage even runs the risk of replacing meals that actually provide nutritional value when consumed in amounts greater than moderate.
In a telephone interview with CTVNews Canada on Monday, Mahajan said, “If we were consuming a lot of things with artificial sweeteners, there may be a risk that we’re loading up on those and are skipping the healthy, nutritious meals.”
Therefore, I would prefer that the youngsters consume those meals first since otherwise artificial sweeteners would replace these beneficial nutrients.
According to Mahajan, there is little information available regarding the long-term health effects of aspartame use. As a result, she advised that the use of artificially sweetened beverages like Prime Hydration should always be moderate.
“Children’s overuse of artificial sweeteners has no long-term consequences.” Do these things, for example, result in cancer? Or how does it impact the microbiome in the gut? “She spoke. But it’s acceptable if someone only drinks this occasionally.
The beverages indeed include significant amounts of vitamins C, B12, B3, A, and E, but according to Jean-Philippe Chaput, vitamin content has a drawback. Chaput is a senior scientist in the Healthy Active Living and Obesity Research Group at the Children’s Hospital of Eastern Ontario and a professor in the pediatrics department at the University of Ottawa.
It was emphasized that vitamins C and B12 are water-soluble, meaning any excess intake is eliminated through urination. In other words, getting 100 percent of the daily vitamin C from a pair of clementines is just as effective as getting 200 percent from a bottle of Prime.
It was claimed that since vitamins A and E are fat-soluble, they can be stored by the body for later use. Fat-soluble vitamins and minerals risk becoming toxic when stored in high quantities, taxing the liver. For instance, a choice would need to be made between eating carrots and drinking a bottle of Prime to avoid excessive vitamin A intake.
“You can only get as much vitamin A from one (bottle). Consequently, you shouldn’t eat anything else since you’re maxed out, “Chaput stated on Wednesday during a phone conversation with CTVNews.ca.
If you consume three or four bottles of that, you will consume too much vitamin A and D. Like Mahajan, Chaput suggests drinking the beverage sparingly or, to avoid sticker shock, choosing a tried-and-true substitute. He claimed that water is the best beverage and that it costs nothing.
Is Prime Hydration Effective for Yourself?
The second important question you’ll undoubtedly have is whether Prime Hydration Sports Drink is genuinely healthy to consume. Depending on the flavor, Prime Hydration bottles include 20–25 calories. The components of the drink with the flavor “Lemon Lime,” for instance, are as follows:
Age restrictions have also been a topic of discussion. Is the minimum age to purchase Prime Hydration 16? A few months ago, the drink’s maker, KSI, confirmed on Twitter that you do not have to be 16 or older to purchase it.
Prime Hydration is low in calories and free of unhealthy ingredients but contains artificial sweeteners, preservatives, and flavor enhancers. Experts suggest hydrating with water during exercise, though sports drinks like Prime Hydration can be a good alternative.
We’ll leave the specific health recommendations for Prime Hydration to the experts. Therefore, if you have concerns regarding the drink, make sure to conduct an extensive investigation.
Is Prime Hydration a Caffeinated Beverage?
The makers of the beverage, KSI and Logan Paul, each have enormous online fan bases. And many of their supporters are impressionable young people. This explains why there is such intense interest in the beverage.
The question of whether Prime Hydration Sports Drink is an energy drink and if children should take it is one that many parents will have. Energy drinks are not what Prime Hydration is. There is no caffeine in it. This sports beverage is comparable to Gatorade and Powerade. Sports beverages are made to support and feed physical activity and recovery. It’s debatable, though, whether Prime Hydration truly qualifies as a sports nutrition beverage.
What flavors does prime offer?
Everything You Should Know About Prime Hydration Drink
A new hydration sports drink is called Prime Hydration. The unlikely team of Logan Paul and KSI invented it and is bringing it to you. The creation of this beverage took six months. The beverage used by Logan Paul during his boxing training for his fight with Floyd Mayweather.
In their Instagram live, they claimed to compete with top drinks like Pepsi, Coke, Gatorade, and Powerade. 10% coconut water, BCAAs, and electrolytes are used to make the beverage. Eleven flavors—grape, orange, lemon-lime, blueberry, tropical punch, Cherry Freeze, Ice Pop, Strawberry Watermelon,Lemonade, Strawberry Banana, Meta Moon—will be offered.
On each of their individual social media accounts, the drink’s launch was formally published. To give us the impression that they were reuniting, they even included a lengthy statement in the Instagram description. Here is the announcement Instagram post.
Why Do Other Drinks Differ from Prime Hydration?
More than just a drink to hydrate yourself, Prime Hydration. It is a drink that replenishes electrolytes and revives muscles. Both flavor and goodness are present. It is advertised as a hydration drink rather than an energy drink.
The beverage is free of gluten, sugar, and caffeine. But the flavor is unaffected. The beverage actually has a fantastic flavor. Thus, it’s a chilled drink rather than a typical beverage.