FC Barcelona, a Spanish powerhouse, has confirmed its dedication to excellence in the business world by appointing PRIME as its official hydration partner for the upcoming three seasons, beginning on July 1.
According to the deal, the men’s, women’s, and youth soccer teams of FC Barcelona will train with PRIME, a well-known isotonic beverage brand, and have prominent visibility during games, notably in the bench area. Additionally, PRIME will have a prominent place in the locker rooms of the teams and be featured in the renowned Palau Blaugrana.
At the start of 2023, Logan Paul and KSI signed a multi-year partnership to make PRIME the UFC‘s official drink and the official sports drink of the Los Angeles Dodgers. The duo have now returned to share that PRIME is now the official hydration partner for the next three seasons from July 1, 2023, onwards.
Prime became the first YouTuber brand to be featured in a Super Bowl commercial earlier this year. Logan Paul and Prime have also made multiple appearances in the WWE.
The official sports drink of FC Barcelona is Prime and its unique hydration and performance-supporting beverage, Prime Hydration, similar to the collaboration with the Los Angeles Dodgers and the UFC. Images of Logan Paul and KSI clutching a special edition flavor of their electrolyte-filled drink while sporting FC Barcelona shirts and the brand’s emblem in place of the flavor name were used to announce the partnership.
The coconut milk-based PRIME product line has been enhanced with branched-chain amino acids (BCAA), which are recognized for their capacity to aid in muscle regeneration. The drinks also include B vitamins, antioxidants, and electrolytes, making them a wholesome and invigorating experience.
PRIME satisfies a variety of consumer tastes with its extensive flavor selection, which includes lemonade, strawberry watermelon, grape, blue raspberry, orange, lemon lime, meta moon, ice pop, and tropical punch.
Prime Hydration to sponsor FC Barcelona
Prime has now been named FC Barcelona’s official hydration sponsor, as previously announced on July 1. Prior to Prime’s sponsorship, Gatorade, the market leader in the hydration category, sponsored the club.
“Out with the old, in with the new. Goodbye Gatorade, Prime is now the new hydration sponsor of FC Barcelone,” the two YouTube stars wrote in a joint Instagram post.
According to theofficial club statement, the partnership will include the products being visible during games in the bench area, as well as in training sessions involving the men’s, women’s, and youth football teams.
“Prime will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana,” the statement read.
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“We could not be prouder and more excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona. Whether it’s a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with Prime,” said KSI and Logan on the partnership.
The beverage will undoubtedly become a fan favorite with this announcement, with high demand. Fans have even begun to yearn for a Champions League final between Prime Barcelona and Prime Arsenal.
Logan stated earlier this year that Prime had already generated $110 million in internal revenue and over $250 million in retail sales. There is just no way to predict what Prime’s future holds.
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